About Us

FoodTech IL is the main FoodTech event in Israel. Launched in 2011, the purpose of this event is to bring together all relevant stakeholders in the FoodTech space such as entrepreneurs, researches, academic institutes, startup companies, F&B brands, investors and service providers. The event aims to utilize the assembly as a platform for discussing the role of technology and innovation in the F&B industry. The Symposium acts as a place for networking and enables collaboration between FoodTech startups, entrepreneurs, global F&B brands & international investors. FoodTech IL has grown from having less than a hundred attendees in 2011 to an expected 1500 international attendees at the 2019 event.

At Strauss Group we realized that in order to compete successfully in the global and domestic markets we must stand at the forefront of food technology. To this end, we started the Alpha Strauss venture, which aims to promote and create a complete ecosystem of technologies relevant to the food industry.

The venture was established with the understanding that a large industrial entity is needed in order to link the numerous research institutes, researchers, inventors and entrepreneurs to the market; help them understand consumer trends and the industry challenges; and enable them to use its assets (laboratories, technologists, production lines, etc.) as a test site for new technologies before they are turned into products.

Alpha also connects between the entrepreneurs and venture capital funds, market service providers, government representatives, our strategic partners and more. This reflects the understanding that the creation of a FoodTech community in Israel can only occur if all players within the ecosystem take part in it.

More on Alpha Strauss.

Founded in 2015 by the Strauss-Group as a part of the Israeli Innovation Authority incubators' program, The Kitchen is Israel's only FoodTech focused incubator.

In The Kitchen, we believe that technological innovation can overcome the challenges of the food industry. We are teaming up with the best FoodTech entrepreneurs to turn this vision into a reality.

We invest in and nurture cutting-edge technology startups that make the world’s food value chain more productive, affordable, sustainable and healthy. We address global food challenges by harnessing Israel’s renowned innovation eco-system. In addition to a capital investment, the incubator provides the portfolio companies with benefits such as: close mentorship from the incubator's team; access to expertise and know-how from within the Strauss-Group and its partners; connections with global F&B companies and access to international investors.

More on The Kitchen

Strauss Group is an international food and beverage company, dedicated to improving the lives of people - employees, consumers, suppliers, customers, communities and the environment - through our fresh, delicious, nutritious, and innovative products. Our business portfolio, which includes four main business lines, provides a response to two leading trends in F&B consumption: Health & Wellness, and Fun & Indulgence. We are headquartered in Israel and we manufacture market and sell our products in over 20 countries. The Group’s turnover is estimated at NIS 7.9 billion in 2016.

We employ more than 14,000 employees, and provide employment and economic opportunity for contracted employees, franchisees, independent distributors and thousands of business partners and suppliers around the world. Strauss Group is traded on the Tel Aviv Stock Exchange (STRS). It is included in the Tel-Aviv 35 Index and earns an AA+/negative credit rating from Ma'alot, the Israeli affiliate of S&P. Our brands include market leaders in several countries and categories and reach millions of consumers each day.